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SkyConnect Ventures Case Study

SkyConnect Ventures – Case Study

SkyConnect Ventures is a regional airline owned by Mr. Marshall, offering services to underserved communities and charter flights to secluded locations. Over the past 5 years, Mr. Marshall has expanded the fleet to 20 aircraft, employing 40 pilots and 10 support staff. Due to an economic downturn starting a year ago, the airline’s financial reserves have been significantly depleted. Despite this, Mr. Marshall is committed to keeping the airline operational until the market recovers within the next year. He must now secure short-term financing and strategize for long-term stability to prevent future financial strain.

What should Mr. Marshall do? (rank 1-5)

Action 1 (Most Important) 2 3 4 5 (Least Important)
1. Reduce his inventory of planes.
2. Study ‘downsizing’ possibilities to streamline the operation and still offer the best possible service.
3. Look for a possible link-up with a major carrier.
4. Seek the opinions of his employees.
5. Pare down service to serve only the most profitable while maintaining the highest quality service.

How confident are you in your ranking order?

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